Available for Projects · PH-based, remote-ready

Social Media Strategist · GHL Specialist · Copywriter

You're too busy running your business to chase leads, post content, and follow up with every inquiry manually.

That's exactly what I fix.

I build GoHighLevel systems that automate your follow-up, capture every lead, and keep your calendar booked — so you can stay on the job without losing business behind the scenes. Backed by 10+ years of direct-response copywriting that makes people actually respond.

GHL funnel + automation builds

10+ yrs direct-response copy

AU l UK l PH clients served

— what happened when clients hired me

2600+

New followers
in one campaign

800K

Views in 60 days
(organic only)

+300%

Reach growth
no paid ads

9 pages
+ 6 funnels

Built in GHL
for UK client

Featured case study — GHL build

Gordon Glenister · UK

Professional speaker · Author · Influencer marketing expert · gordonglenister.com

Gordon needed to modernise his entire digital infrastructure — migrating off WordPress and rebuilding on GoHighLevel as a scalable business platform. Here's what was delivered:

9 core website pages built

CRM integration + pipeline setup

Email sequences written + set up

6 marketing funnels created

Workflow automations configured

Full WordPress → GHL migration

" I am pleased to recommend Hearty Calimlim and Heart and Hustle System for her contribution to the redevelopment of my digital platform, gordonglenister.com. As part of this project, Hearty played an important role in helping migrate and rebuild my website from WordPress to GoHighLevel, transforming it into a more modern and scalable business platform. The project involved the creation and optimization of 9 core website pages and 6 marketing funnels, alongside content organization, CRM integration, workflow setup, user experience improvements, and overall platform development. Throughout the project, Hearty demonstrated professionalism, dedication, attention to detail, and a genuine commitment to delivering quality work. They consistently showed initiative, problem-solving ability, and a willingness to learn new systems and technologies while ensuring the project continued to move forward."

Gordon confidently recommends Heart & Hustle System for: GHL CRM setup · Website design + development · Sales funnel creation · Marketing automation · Lead generation systems · Content migration · Business process optimization

Case study — social media management

Medical VA Training Academy

Medical VA Training· Philippines · Organic social media growth

They had no content system, no posting rhythm, and zero organic visibility. Here's what changed in 60 days:

BEFORE

Flatlined reach. No content calendar.

No lead gen strategy.

THE SYSTEM BUILT

Educational content pillars + consistent posting calendar + organic amplification

RESULT

186K views
+123% reach
700+ new followers

"Results were driven by a content strategy built first — educational pillars, consistent publishing cadence, and copy engineered for reach. Paid amplification was layered in strategically to extend what was already performing. The content did the heavy lifting. The ads just turned up the volume."

Is this you? — written for local service business owners

If you run an HVAC company, dental clinic, med spa, or plumbing business — this is usually what's happening behind the scenes:

  • Your phone rings, you answer — but the leads who didn't reach you go cold with no follow-up

  • You know you should be posting consistently but there's never enough time after a full work day

  • You're running ads but there's no real system behind them — leads fall into a black hole

  • You've tried hiring someone but they post pretty graphics that don't bring in jobs

Here's what changes when we work together:

  • Every new lead gets an automatic follow-up via SMS and email within minutes — not days

  • Your content runs on a system — educational posts that position you as the local expert, on a schedule you don't have to manage

  • Your GHL pipeline shows you exactly where every lead is — nothing slips through

  • Copy that sounds like you and converts — not corporate filler that no one reads

Three systems.

One mission: growth.

Social Media Management

  • Content calendar & pillar strategy

  • Educational + authority posts

  • Community moderation

  • Monthly performance reports

Direct-Response Copywriting

  • Facebook & Google Ad copy

  • Email nurture sequences

  • Landing page & web copy

  • Blog articles & SEO content

GoHighLevel Systems

  • Funnel design & build

  • Lead magnet delivery workflows

  • CRM pipeline setup

  • SMS / Email automation

- Copywriting, GHL and Workflow Automation projects

Brands I've written results for.

2022

BPO Consultancy · Philippines

Web copy, thought leadership articles, and brand voice development for one of PH's top BPO consultancies.

2023

E-Commerce / Health & Wellness

Web copy, Full Klaviyo email flow architecture: Welcome, Abandoned Cart, Winback, and Post-Purchase sequences.

2024

Korean Skincare Brand · Korea

Product descriptions, email sequences, and web copy for an international skincare brand entering new markets.


What Do They Say About Heart?

Charlotte Alcantara Reyes

"Heart used to work with one of our clients in OVA VIRTUAL and she has proven herself reliable and always willing to help."

Joel Huggard

Founder, Fix My Muscles - Remedial & Sports Massage

"Heart worked for us for a few months before the COVID shutdown. Heart is thorough and fast at her work. She has a wide range of knowledge is the digital world and is also adaptable. I would definitely work with Heart again in the future when our business picks back up after the lockdowns are eased."

James Crook

Massage Champions, CEO & Founder

I've worked with Hearty for over 9 months now and she is thorough, eager and great at documenting what she is working on.

Tech Stack

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Let's Work Together

If you're losing leads because you're too busy to follow up — let's fix that this week.

I'll do a free audit of your current setup and show you exactly where GHL can plug the holes — missed follow-ups, cold leads, no-show appointments, manual tasks eating your time. No pitch. No pressure. Just a clear look at what's costing you jobs.

Heart & Hustle System l Ma Yvette Heart

Copywriter I Social Media Specialist l Go High Level Specialist l Admin Support

Email: [email protected] l Phone and Whatsapp+63969-604-5173

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