Social Media Strategist · GHL Specialist · Copywriter
I build GoHighLevel systems that automate your follow-up, capture every lead, and keep your calendar booked — so you can stay on the job without losing business behind the scenes. Backed by 10+ years of direct-response copywriting that makes people actually respond.
GHL funnel + automation builds
10+ yrs direct-response copy
AU l UK l PH clients served
Professional speaker · Author · Influencer marketing expert · gordonglenister.com
Gordon needed to modernise his entire digital infrastructure — migrating off WordPress and rebuilding on GoHighLevel as a scalable business platform. Here's what was delivered:
" I am pleased to recommend Hearty Calimlim and Heart and Hustle System for her contribution to the redevelopment of my digital platform, gordonglenister.com. As part of this project, Hearty played an important role in helping migrate and rebuild my website from WordPress to GoHighLevel, transforming it into a more modern and scalable business platform. The project involved the creation and optimization of 9 core website pages and 6 marketing funnels, alongside content organization, CRM integration, workflow setup, user experience improvements, and overall platform development. Throughout the project, Hearty demonstrated professionalism, dedication, attention to detail, and a genuine commitment to delivering quality work. They consistently showed initiative, problem-solving ability, and a willingness to learn new systems and technologies while ensuring the project continued to move forward."
Case study — social media management
Medical VA Training· Philippines · Organic social media growth
They had no content system, no posting rhythm, and zero organic visibility. Here's what changed in 60 days:
"Results were driven by a content strategy built first — educational pillars, consistent publishing cadence, and copy engineered for reach. Paid amplification was layered in strategically to extend what was already performing. The content did the heavy lifting. The ads just turned up the volume."
If you run an HVAC company, dental clinic, med spa, or plumbing business — this is usually what's happening behind the scenes:
Your phone rings, you answer — but the leads who didn't reach you go cold with no follow-up
You know you should be posting consistently but there's never enough time after a full work day
You're running ads but there's no real system behind them — leads fall into a black hole
You've tried hiring someone but they post pretty graphics that don't bring in jobs
Every new lead gets an automatic follow-up via SMS and email within minutes — not days
Your content runs on a system — educational posts that position you as the local expert, on a schedule you don't have to manage
Your GHL pipeline shows you exactly where every lead is — nothing slips through
Copy that sounds like you and converts — not corporate filler that no one reads
Three systems.
One mission: growth.
Content calendar & pillar strategy
Educational + authority posts
Community moderation
Monthly performance reports
Facebook & Google Ad copy
Email nurture sequences
Landing page & web copy
Blog articles & SEO content
Funnel design & build
Lead magnet delivery workflows
CRM pipeline setup
SMS / Email automation

BPO Consultancy · Philippines
Web copy, thought leadership articles, and brand voice development for one of PH's top BPO consultancies.

E-Commerce / Health & Wellness
Web copy, Full Klaviyo email flow architecture: Welcome, Abandoned Cart, Winback, and Post-Purchase sequences.

Korean Skincare Brand · Korea
Product descriptions, email sequences, and web copy for an international skincare brand entering new markets.

Charlotte Alcantara Reyes
"Heart used to work with one of our clients in OVA VIRTUAL and she has proven herself reliable and always willing to help."

Joel Huggard
Founder, Fix My Muscles - Remedial & Sports Massage
"Heart worked for us for a few months before the COVID shutdown. Heart is thorough and fast at her work. She has a wide range of knowledge is the digital world and is also adaptable. I would definitely work with Heart again in the future when our business picks back up after the lockdowns are eased."

James Crook
Massage Champions, CEO & Founder
I've worked with Hearty for over 9 months now and she is thorough, eager and great at documenting what she is working on.
I'll do a free audit of your current setup and show you exactly where GHL can plug the holes — missed follow-ups, cold leads, no-show appointments, manual tasks eating your time. No pitch. No pressure. Just a clear look at what's costing you jobs.